PrimerJOIN THE WAITLIST
COMING SOON TO IPHONE

Any look. On you.

STORED ONLY ON YOUR PHONE
LIVE, ON YOUR FACE

Coached, step by step.

Every step drawn exactly where it goes on your face. Every blend checked before you move on.

Close-up portrait with the blush zones drawn on her cheeks
BLUSH
Sweep up
CHEEKS
Hold still for a secondBeautifully done.
  1. 01Drawn on your face
  2. 02Checked as you go
  3. 03Looks good.
BUILT AROUND YOUR KIT

Made for the makeup you already own.

Snap your vanity once. Primer finds each product and plans every look around them, with smart swaps for anything you’re missing.

A vanity with blush, compact, liner, brush and lipstickBLUSH · ROSE CREAMLINERCOMPACT
Found 3 products
SNAP AGAIN OR ADD FROM PHOTOS
  • CheeksBlush · Rose cream
  • ComplexionCompact · Soft glow
  • LipsLiner · Rose nude
YOUR STYLIST

Ask your stylist anything.

Tell it where you’re going. Get looks that fit the plan, your face and your kit.

  • Make it softer
  • Only what I own
  • Something for an interview
STYLIST
Where are you headed?
Black dress, date night
STYLIST
Three options for tonight.
  • Soft glam look on a rooftop at dusk
    Soft glamIN YOUR KIT
  • Siren eyes look in a cocktail bar
    Siren eyesIN YOUR KIT
  • Fox liner look in a candlelit restaurant
    Fox liner1 SWAP
THE LOOKS

A look for every plan.

  • Bold red lip lookBold red lip
  • Clean girl lookClean girl
  • Glazed lookGlazed
  • Douyin lookDouyin
  • Warm toasty lookWarm toasty
PRIVACY

Your face stays yours.

Your photos and scans are stored only on your phone.

Primer home screen on iPhone
COMING SOON TO IPHONE

Be first in the chair.

Early access opens in small waves.